I think a lot about my customers and how I interact with them. I mean, there are very few opportunities for me to make an impression, right? So I try my best to make the most of my opportunities, including writing personal emails when I receive orders and wrapping orders like presents. I love having this chance to build my relationships with customers, and it’s fun sending little presents to people all over the world. Recently, I’ve seen some similar business practices from others, and it’s really reinforced how important these practices are for me.
After I ordered something from Of A Kind, I received an email that sounded really personal and stressed how they appreciated my support. It felt like it was written by a real person, and it made me feel connected with their business. Their business really encourages you to form a connection with the designers they work with, and they’ve done a good job on both. I’ve already started to adopt some of the language that they use.
Yesterday, I received a box from Totokaelo, and it was so a lovely experience. Here’s what you see when you open the box:

What a sight! Beautiful thick wrapping paper, lovely sticker.

Wait, you’re not done. Inside, there’s another layer!

Even their boxes have their beautiful illustrations on it.
It made ordering something from them such an experience, and I’m really looking forward to ordering something from them again. And it’s making me think about more ways to make ordering from me the same kind of fun experience. Have any of you had any other great, personal experiences with retailers? I’d love to hear!